"It becomes way more profitable for you because your ideal client is going to start self identifying with proper marketing… they are going to be magnetized to you... they see you for who you are and they’ll
self identify and say 'yep, that’s me. I’m in, that’s exactly what I’ve been
looking for. You’re exactly what I’ve been searching for’.”
-Amber Griffiths
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Something really interesting about entrepreneurs is that they have usually found something they are good at and they have allowed it to guide their journey. In fact, being an entrepreneur is great because it allows you to harness your idea or talent and have full control over how you want to present it to your audience. Unfortunately, entrepreneurs cannot be good at everything. Indeed, it seems that although we may be fantastic in our businesses, some of us lack the talent to market it correctly. This common issue led my guest this week, Amber Griffith, to work with entrepreneurs on their branding.
Being an entrepreneur herself, Amber knows that you cannot expect one person to check all the boxes. A business requires more than drive and dedication to succeed. It requires a plan and proper marketing and branding. Amber works with entrepreneurs to tweak or completely overhaul their branding to make sure that it is working best for their specific needs. Branding is a complicated topic because the word is so broad. For such a crucial term, we use it very loosely in common dialogue. Amber does a great job at not only explaining what branding is, but how to make sure you are doing it correctly. As a business owner, you will not want to miss it. In this interview, Amber discusses:
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Overcome the obstacles and become a branding rockstar in this episode of the Succeed Against the Odds podcast.
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Let me know in the comments!
Let me know in the comments!