“Social media, to me, is a long term strategy. And so the investment on social media would be to either hire or take a course to learn how to be strategic with your social media efforts…[Invest in] somebody who can walk [you] through and say ‘this is what you need’ instead of wasting so much time on trial and error.”
 Susan Friesen

I wanted to make sure that the weekly Succeed Against The Odds episodes we bring you are centered around a variety of topics. I made this to be an important point for two reasons. The first reason is that there is simply a myriad of different aspects that play into personal and business development and I wanted to tackle all of them. The second reason is that a lot of these topics are fragmented into subtopics that also require further study. For example, there are a few episodes up now about branding and marketing (see here, here, here, here, here, and here), but we are far from fully covering the topic. In fact, this week’s episode is about online marketing with the talented Susan Friesen.

Online marketing is a completely different sector than offline marketing. Although the core values may seem similar, there are so many new and seemingly insubstantial parts of the online sphere that we, as entrepreneurs, may not be taking advantage of. Susan is an entrepreneur herself so she is fully aware of the importance of having the right online presence. Whether we like it or not, the online world has become an integral part of our lives, and thus our businesses. You do not need to master it but you should definitely find someone who has.   

We discuss Susan’s journey from  bankruptcy to being the founder and CEO of her company eVision Media. Online marketing is a whole new world and Susan Friesen not only knows her way but can help show you around.

In this interview, Susan Friesen discusses:

• Her perspective on what marketing is. [1:32]
• What aspect of marketing she address with her company. [3:37]
• How she became the founder of her marketing agency. [4:58]
• What major factor helped her gain success. [9:18]
• How she overcame identity theft. [11:45]
• How an unlikely modelling job led her to understand the importance of personal branding. [16:46]
• Some advice she’d give to someone who doesn’t know much about the online marketing world. [23:47]
• How to make strong online relationships. [30:06]

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Overcome the obstacles and showcase your brand and
​business in this episode of the Succeed Against the Odds podcast.

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