“Your sponsor becomes an ambassador for you and your business and your project and your brand. So we now have another company who's also promoting you, sharing with their audience who you are and what you do..”
- Charmaine Hammond
- Charmaine Hammond
I’ve heard a lot of talk about how invaluable sponsorships are. There is a misconception that sponsorship simply means attaching your logo to something. As with all marketing, the use of sponsorships can actually be extremely profitable, if done correctly.
My guest this week, Charmaine Hammond, is an expert in sponsorships and knows first hand how lucrative they can be. Charmaine was a speaker at the most recent Magnificent You Women’s Conference and blew everyone away with her talk on sponsorships. I knew I needed to sit down with her and discuss the idea further for an episode of the show.
Charmaine went from working in corrections to becoming an amazing businesswoman. How did she do it? And what advice can she share with you to get you to the same place? Find out in this week’s episode!
In this interview, Charmaine Hammond discusses:
My guest this week, Charmaine Hammond, is an expert in sponsorships and knows first hand how lucrative they can be. Charmaine was a speaker at the most recent Magnificent You Women’s Conference and blew everyone away with her talk on sponsorships. I knew I needed to sit down with her and discuss the idea further for an episode of the show.
Charmaine went from working in corrections to becoming an amazing businesswoman. How did she do it? And what advice can she share with you to get you to the same place? Find out in this week’s episode!
In this interview, Charmaine Hammond discusses:
- What she loves about conflict. [3:38]
- How her company, Raise a Dream, helps businesses with sponsorships. [5:53]
- A tip to businesses who don’t see the value in spending their money on being sponsor. [7:39]
- An example of the benefits of sponsorships over other marketing techniques. [10:08]
- The type of successful sponsorship she’s experienced firsthand. [12:42]
- What the best way is to approach a new sponsor you’ve never worked with before. [15:18]
- A key aspect you should do BEFORE contacting any sponsor. [17:23]
- What NOT to do when trying to contact a big company. [19:52]
- Which social media platform is powerful in regards to sponsorships. [21:29]
- How much time you should be spending on research to get the desired result. [24:15]
- The benefit to investing and cultivating a relationship with a sponsor. [25:52]
Her events and masterclasses. [32:08]
Overcome the obstacles and learn how to invest in sponsorships in this episode of the
Succeed Against the Odds podcast.
Succeed Against the Odds podcast.
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Let me know in the comments!
Let me know in the comments!