“You must treat media channels like clients – first find out what they
need before throwing ideas at them.”
- Baila Lazarus
need before throwing ideas at them.”
- Baila Lazarus
As entrepreneurs, sometimes we must dabble in the different aspects of business, even if we are not as familiar with it as we’d like to be. Perhaps you have a great idea and an unshakable determination. Now what? You still need to learn how to market yourself probably, especially with the media. There is no better self advertisement than the credibility of being the an expert as titled by print, online, and broadcast media. So, how do you achieve this? That is exactly what my guest, Baila Lazarus, can help with you with.
Baila has over twenty years experience as a producer as well as an editor. She currently works with clients and coaches them on reaching out to the media the right way. She knows the best techniques to make sure that, even in today’s oversaturated space, your media pitch is not only opened and seen - but is accepted. More than just providing one-on-one step by step coaching, she also gives classes and webinars, most often for free, where she shares her insights.
Don’t get lost in the clutter. Hard work and a good idea can only get you so far. You need to be able to properly broadcast your business to the correct audience in order to grow it to the it’s full potential. Whether you are trying to get your words in a magazine or your face on a news network, Baila can and has helped to accomplish it and more.
This episode in particular is not to be missed because Baila is generous enough to have filled it with very practical and insightful tips about everything from the different types of media pitches to the right way to write and land a pitch.
In this interview, Baila Lazarus discusses a lot of insightful tips, some of which include:
Baila has over twenty years experience as a producer as well as an editor. She currently works with clients and coaches them on reaching out to the media the right way. She knows the best techniques to make sure that, even in today’s oversaturated space, your media pitch is not only opened and seen - but is accepted. More than just providing one-on-one step by step coaching, she also gives classes and webinars, most often for free, where she shares her insights.
Don’t get lost in the clutter. Hard work and a good idea can only get you so far. You need to be able to properly broadcast your business to the correct audience in order to grow it to the it’s full potential. Whether you are trying to get your words in a magazine or your face on a news network, Baila can and has helped to accomplish it and more.
This episode in particular is not to be missed because Baila is generous enough to have filled it with very practical and insightful tips about everything from the different types of media pitches to the right way to write and land a pitch.
In this interview, Baila Lazarus discusses a lot of insightful tips, some of which include:
- What mistakes you could be making that will get your email ignored, as explained by a seasoned editor. [5:10]
- How to know what different media outlets are looking for, before you pitch them your idea. [9:02]
- Identifies and explains the different types of media pitches that can help your business grow. [20:12]
Follow Baila Lazarus
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Overcome the obstacles and gain new media mastery
in this episode of Succeed Against the Odds podcast.
Did you enjoy this episode?
Let me know in the comments!
Let me know in the comments!
