“The thing about defining who your ideal ‘fan’ are is that that’s the sweet spot.
When you love your clients and they love you, that’s when you know you are on track.
Then you know what you do? You pat yourself on the back and you roll up your
sleeves and you start doing the work in the marketing world.”
- Jen DeTracey
When you love your clients and they love you, that’s when you know you are on track.
Then you know what you do? You pat yourself on the back and you roll up your
sleeves and you start doing the work in the marketing world.”
- Jen DeTracey
Many of us own or work for a business that we know can grow and prosper if given the chance. Unfortunately, many focus more on the business side and less on the marketing side of things. This is an issue because, especially in today’s oversaturated market, how and what story you tell is crucial to growing your business to it’s full potential. Don’t just walk into it unprepared and blind, your business deserves better than that.
This week’s interview with Jen DeTracey is the exact first step you need to enter the marketing side of owning a business. Jen’s career spans decades, which if you are at all familiar with the marketing world, speaks volumes. She is one of Canada’s top marketing specialists who just happens to be eager to share tips and insights to those who may not be as familiar with the marketing world.
I recommend checking out this episode with Jen Detracey as she gives away quite a few nuggets of information that you won’t want to miss out on. If her personal career path is not enough to inspire you, tune in for all the different programs and strategies mentioned in this episode, including her LIFT strategy as well as her Crack the Marketing Code program.
In this interview, Jen DeTracey discusses:
This week’s interview with Jen DeTracey is the exact first step you need to enter the marketing side of owning a business. Jen’s career spans decades, which if you are at all familiar with the marketing world, speaks volumes. She is one of Canada’s top marketing specialists who just happens to be eager to share tips and insights to those who may not be as familiar with the marketing world.
I recommend checking out this episode with Jen Detracey as she gives away quite a few nuggets of information that you won’t want to miss out on. If her personal career path is not enough to inspire you, tune in for all the different programs and strategies mentioned in this episode, including her LIFT strategy as well as her Crack the Marketing Code program.
In this interview, Jen DeTracey discusses:
- How she found her passion in marketing through a series of events that included becoming a pharmacy technician and trying to overcome her dyslexia. [1:45]
- How she came to be on the team that first promoted the now infamous Sarah McLachlan. [5:12]
- Tips and tricks for those just beginning to market their business as well as for those with experienced. [15:44]
- The five steps included in her profound marketing strategy LIFT entitled Crack The Marketing Code [20:22]
Follow Jen DeTracey
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Overcome the obstacles and lift your business to new heights in
this episode of the Succeed Against the Odds podcast.
Did you enjoy this episode?
Let me know in the comments!
Let me know in the comments!