"Authentic" makes you un-authentic
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"This is one of the most ironic words that is being used in marketing"
The word 'authentic' is probably one of the most overused words in the recent years. Although the initial use of it in marketing early on by the gurus, it has now become cliché and makes everyone who uses it the same and far from being truly authentic.
This episode is a short one, it was recorded while I was traveling. I just had a conversation with someone who used the word and I just had to share my thoughts on it.
So, here is my rant. I'd love to hear your feedback.
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