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"The number is just a representation of a behaviour, it's a story."
Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert. Mercer (as he’s known) and his team have been helping marketers, marketing teams, and agencies measure their marketing so they know what’s working and what’s not.
First by planning out what’s important to measure in their marketing, then how to actually measure it (using tools like Google Tag Manager and Google Analytics), creating dashboards that are actually useful, and pulling actionable insights from what’s being measured to begin forecasting and optimizing future results.
Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. He has a knack for teaching, and is known for his ability to simplify even the most complex ideas for his audience.
He can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others
Get a boost of inspiration with practical advice and tips. Enjoy solocasts and intimate conversations and interviews with influential guests and experts. Gain insights and information ranging from mindset, personal development and leadership, to business growth. Hosted by Francesca Anastasi, the Succeed Against the Odds podcast gives you the information and strategies to help you unleash and ignite your passion, to live a fulfilling life... both on a personal level as well as in business.
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